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Social Media Ads

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Social media ads are a powerful way to connect with your target audience where they spend a lot of their time. These ads are highly customisable, allowing you to target specific demographics, interests, and behaviours. By using platforms like Facebook, Instagram and LinkedIn, you can create engaging content that encourages interaction and boosts brand awareness. Social media ads also offer detailed analytics so you can track performance and adjust your strategies for better results. This makes them an essential part of any modern marketing strategy.

Take the first step...

Facebook

Facebook ads appear in various places, such as users’ news feeds, sidebars, and Messenger. You can engage users using different formats, such as images, videos and carousels. The platform’s impressive targeting capabilities allow you to reach specific audiences based on demographics, interests, and behaviours.

In the UK, Facebook ads are very effective. Statistics show that Facebook has around 44 million users in the UK. Additionally, businesses that use Facebook ads report a significant return on investment (ROI), with some studies showing an average ROI of 5.4 times the ad spend. This makes it a powerful tool for businesses seeking to increase reach and engagement.

Instagram

Instagram ads can appear in the main feed and Stories, using images, videos and carousels to engage users. The platform’s visual nature makes it ideal for lifestyle and storytelling content.

In the UK, Instagram has about 27 million users, making it a strong platform for reaching younger audiences. Statistics show that 75% of users take action after seeing a brand’s post, whether it’s visiting a website or making a purchase. This high engagement rate makes Instagram ads a valuable tool for driving interaction and conversions.

LinkedIn ads target professionals and businesses, appearing in the feed, sponsored InMail or as dynamic ads, using text, images and videos.

In the UK, LinkedIn has around 31 million users, making it a prime platform for B2B marketing. LinkedIn is particularly effective for lead generation, being 277% more effective at generating leads compared to Facebook and X. This efficiency makes LinkedIn ads a strong choice for businesses aiming to build brand authority and reach specific industry audiences.

TikTok

TikTok ads are perfect for creating engaging, short-form video content. These ads appear in users’ feeds, as well as in specific sections like the for you page, leveraging the platform’s algorithm to reach a broader audience. In the UK, TikTok has around 17 million users, mostly younger demographics. TikTok’s engagement rates are impressive, with users spending an average of 66 minutes per day on the app. This makes TikTok ads highly effective for reaching and engaging with a younger, highly interactive audience, driving brand awareness and engagement.

Key Data

TikTok ad reach increase

TikTok’s ad reach in the UK grew by 15.5% from 2023 to 2024, reflecting its rapid adoption and expanding user base.

Instagram story ads

Instagram Stories are highly engaging, with 500 million accounts using Stories daily, enhancing brand storytelling.

Facebook ads reach

Facebook ads in the UK cover 54.7% of the total population, making it ideal for broad audience targeting and brand visibility.

LinkedIn engagement

Companies that post weekly on LinkedIn see a two times growth in engagement, illustrating the platform’s effectiveness in maintaining audience interest.

Our social media ads process

Initial Consultation and Strategy Development

The process begins with understanding your business goals, target audience and key messages. During the initial consultation, we gather insights about your brand and discuss which social media platforms will best reach your audience. This step involves setting clear objectives, whether it's increasing brand awareness, driving website traffic or boosting sales.

Ad Design and Creation

Once the strategy is in place, the next step is to create the ads. This involves designing visually appealing and engaging content that resonates with your target audience. Depending on the platform, this could include images, videos, carousels or stories. We also write compelling ad copy that aligns with your brand voice and encourages action.

Targeting and Deployment

With the ads ready, we move on to targeting and deployment. Using the sophisticated targeting options available on platforms like Facebook, Instagram, LinkedIn and TikTok, we ensure your ads reach the right audience. This step includes setting up demographic targeting, interests, behaviours and location parameters to maximise ad relevance and effectiveness.

Monitoring and Optimisation

After the ads are live, we continuously monitor their performance. We track key metrics such as impressions, clicks, engagement rates and conversions. Based on the data, we make necessary adjustments to optimise the campaigns, ensuring they perform at their best. Regular reports inform you about the results and insights gained, allowing for ongoing improvements and refinements to the strategy.

Why choose us?

We’re great at making social media ads that really connect with people. Our team knows how to create ads that catch attention and get results. We use the latest tools to target your audience accurately and keep track of how well your ads are doing. Plus, we’re always here to tweak and improve things to make sure you get the best outcomes. Working with us means you get a team that’s dedicated to making your social media advertising successful without any fuss.