DIGITAL MARKETING

Social Media Management

In today’s fast-paced world, social media is constantly evolving. Trends change rapidly, algorithms get updated and new platforms emerge, making it challenging to stay ahead. That’s where we come in. Our social media management services are designed to keep your brand relevant and engaging across all platforms. We cover everything from content creation and scheduling to strategy and reporting, ensuring your social media presence is always on point.

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We understand that social media is more than just posting updates; it’s about creating a meaningful connection with your audience. By staying on top of the latest trends and leveraging data-driven insights, we help your brand engage with its audience in authentic and impactful ways. Whether it’s crafting compelling visuals for Instagram, engaging content for Facebook or professional updates for LinkedIn, our team ensures your social media strategy aligns with your business goals and adapts to the ever-changing digital landscape.

Content Creation

We craft engaging and relevant content tailored to each platform. This includes graphics, photography, and videography designed to capture your audience’s attention and reflect your brand’s voice.

Scheduling

Consistent posting is key to maintaining an active social media presence. We schedule posts at optimal times to maximise engagement and reach, ensuring your content is seen by the right people.

Strategy

We develop a customised social media strategy that aligns with your business goals. From identifying your target audience to setting measurable objectives, we ensure your social media efforts are effective and aligned with your overall marketing strategy.

Reporting

Understanding the performance of your social media efforts is crucial. We provide detailed reports that give you insights into what’s working and what can be improved. These reports help you understand your audience better and refine your strategy for even better results.

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Facebook

Facebook is great for reaching a broad audience and building a community. With 35 million users in the UK, it remains a powerful platform for brand visibility and customer engagement. We create engaging posts, manage your page and even respond to your enquiries and comments. Our strategy includes using Facebook Ads to target specific demographics and increase your reach.

Instagram

Instagram is all about visuals and has around 33 million users in the UK. We focus on creating high-quality images and videos that captivate your audience. From Stories to posts and Reels, we ensure your content is both engaging and visually appealing. We also manage hashtags and collaborations to boost your visibility.

LinkedIn is the go-to platform for professional networking, with over 30 million users in the UK. We help you create content that showcases your expertise, engages with other professionals, and attracts potential clients or partners. Our approach includes managing your company page, publishing thought leadership articles and leveraging LinkedIn Ads for targeted reach.

TikTok

TikTok is known for its short, engaging videos and has seen rapid growth in the UK, with over 22 million users. We create content that resonates with the platform’s younger audience, using trends and challenges to your advantage. Our strategy ensures your videos are creative, fun and shareable, increasing your brand’s visibility on this fast-growing platform.

X (formerly Twitter)

We craft engaging tweets, use relevant hashtags to increase visibility and keep your brand active in trending conversations. Our approach ensures your presence on X is dynamic and timely, helping you connect with wider audiences and stay current in fast-moving discussions.

Key Data

Facebook Groups

Facebook Groups are highly popular, with millions of active users in the UK participating in various groups. These communities provide a space for people to connect over shared interests, making it a valuable tool for businesses to engage with niche audiences. The average Facebook user in the UK spends about 23 minutes per day on the platform, highlighting its significant role in daily online activity.

Instagram Reels engagement

Instagram Reels have seen substantial growth in engagement. Reels with vertical videos and audio have a 35% higher click-through rate compared to other types of content. This feature is increasingly popular among UK users, providing a dynamic way for brands to reach and engage their audience with short, engaging video content.

LinkedIn high-income users

53% of LinkedIn users in the UK come from households with high incomes. This makes LinkedIn an ideal platform for targeting affluent professionals who are more likely to engage with premium products and services.

TikTok daily usage

TikTok users in the UK spend an average of 52 minutes per day on the app. This high level of engagement provides ample opportunity for brands to capture attention with creative and trending content.

Our social media management process

Initial Consultation and Strategy Development

We start with an initial consultation to understand your business goals, target audience and current social media presence. This helps us tailor our approach to your specific needs, whether it’s a one-time project or an ongoing monthly service.

Strategy Development

Based on the consultation, we develop a customised social media strategy. This includes identifying key objectives, planning content themes and setting measurable goals. Depending on your plan, we schedule shoots to create high-quality content, such as graphics, photos and videos, that align with your brand and engage your audience.

Content Creation and Scheduling

We create engaging content tailored to each platform, ensuring it resonates with your audience and reflects your brand’s voice. This content is then scheduled to be posted at optimal times to maximise engagement. For monthly clients, we provide a continuous stream of content, adapting and refining our approach based on performance metrics.

Reporting

We monitor the performance of your social media campaigns and provide detailed reports that highlight what’s working and what can be improved. Regular analysis allows us to adapt our strategy, ensuring your social media efforts remain effective and aligned with your business goals. Whether it’s adjusting the content, changing posting times, or tweaking the overall strategy, we ensure your social media presence is always optimised for success.

Why choose us?

Choosing us for your social media management means partnering with a team that understands the nuances of each platform and stays up-to-date with the latest trends. We tailor our strategies to meet your specific business goals, ensuring that your content not only engages your audience but also aligns with your brand’s voice.

Our comprehensive approach covers everything from content creation and scheduling to detailed reporting and strategy adaptation. This ensures your social media presence is consistently effective and relevant, freeing you to focus on other aspects of your business.