PAID MEDIA
Google Ads
Google Ads are a powerful way to get your business noticed on the web. They allow you to reach potential customers precisely when they’re searching for the products or services you offer. Here’s how it works and why it’s so effective.
Take the first step...
Understanding Google Ads
Google Ads work by showing your ads to users who are actively searching for related keywords. This means you’re reaching people who are already interested in what you have to offer. You only pay when someone clicks on your ad, making it a cost-effective way to drive traffic to your site.
Benefits of Google Ads
High visibility and reach
Google processes over 3.5 billion searches per day. By using Google Ads, your business can appear at the top of search results, increasing visibility and driving more traffic to your site.
Precise targeting
With Google Ads, you can target users based on their location, interests, and search behaviour. This ensures your ads reach the right audience at the right time, maximising the effectiveness of your campaigns.
Measurable results
One of the biggest advantages of Google Ads is the ability to track and measure your results. You can see exactly how many people saw your ad, clicked on it and took action. This data helps you refine your campaigns for better performance.
Key Data
High conversion rates
The average conversion rate for Google Search Ads in the UK ranges from 3.1% to 6%. This shows that well-targeted Google Ads can effectively turn clicks into customers, significantly boosting your sales and marketing efforts.
Strong ROI
Google Ads deliver an impressive return on investment (ROI). On average, businesses earn £8 for every £1 spent on Google Ads, making it a highly cost-effective advertising platform.
Extensive reach
Google Ads reach 65% of users who are searching for products with buying intent, meaning your ads are shown to people who are ready to make a purchase. This makes Google Ads a powerful tool for driving targeted traffic to your site.
Cost-effectiveness
The average cost per click (CPC) for Google Ads in the UK is between £0.75 and £1.50. This range allows businesses to budget effectively and achieve substantial results without excessive spending.
Our social media ads process
Initial Consultation and Goal Setting
We start by understanding your business objectives and the audience you want to reach. This involves a detailed discussion about your goals, whether it's increasing website traffic, generating leads or boosting sales. We also analyse your current online presence and competition to tailor a strategy that aligns with your specific needs.
Keyword Research and Ad Creation
Once we have a clear understanding of your goals, we dive into keyword research. Using tools like Google's Keyword Planner, we identify the most relevant and effective keywords for your campaign. This step is crucial to ensure your ads appear in front of the right audience. We then create compelling ad copy and visuals that are designed to attract clicks and drive conversions.
Campaign Setup and Targeting
With the keywords and ads ready, we set up your Google Ads campaign. This includes configuring settings like location targeting, budget allocation and bidding strategies to optimise your ad spend. We utilise advanced targeting options to ensure your ads reach the right people at the right time. Ad extensions are also added to enhance your ads and provide more information to potential customers.
Monitoring and Optimisation
After the campaign is live, we continuously monitor its performance. We track key metrics such as click-through rates, conversion rates and return on ad spend. Based on this data, we make necessary adjustments to improve performance. This might include tweaking ad copy, adjusting bids or refining targeting parameters. Regular reports are provided to keep you informed about the campaign's progress and results.
Why choose us?
We have a proven track record of creating successful Google Ads campaigns. Our approach is data-driven and focused on achieving your specific goals. We use the latest tools and techniques to ensure your ads perform at their best. Plus, we’re always here to provide insights and make adjustments, ensuring your campaigns are always optimised for success.